Not only are there no suits to be seen, it’s fairly uncommon for anyone associated with Die Antwoord to even be wearing a shirt.ĭie Antwoord’s core is composed of real-life couple Ninja (Jones) and Yo-landi Vi$$er (a.k.a. The fascination with art (particularly the work of photographer Roger Ballen) and societal issues has remained, but Die Antwoord presents itself in a much dirtier package than the clean-cut suit-and-tie rapping of Max Normal and the Constructus Corporation.
While MaxNormal.TV and The Constructus Corporation aimed to take the music industry and mainstream capitalism to task while also producing high-concept multimedia projects, Die Antwoord took a dive into the Zef underside of South African society. Jones has previously helmed the similarly self-aware satirical rap groups MaxNormal.TV and The Constructus Corporation. In this sense the hip-hop outfit is just what its name portends: die antwoord is Afrikaans for “the answer”.ĭie Antwoord is the current project for the aforementioned Ninja, the erstwhile Watkin Tudor Jones. Ninja himself has expressed the idea that the general public needs something as outlandish as Die Antwoord to wake up from complacently consuming establishment pop culture. Die Antwoord bristles at being questioned if their presentation of graphic lyrics, prison tattoos, and grungy bleach-blonde mullets is real, but the deeper point is actually that nothing is real. Die Antwoord’s vocalists Ninja and Yo-Landi Vi$$er take this trashy-but-extravagant ideal to great lengths, and the band is really as much of a performance art piece as a genuine expression of its members’ roots. Zef refers to a certain anti-posh attitude, or perhaps more accurately to reveling in the dirty glory of Johannesburg slum life. To gain an understanding of what exactly is going on with the loud and vulgar brand of rave-rap that Die Antwoord deals in an explanation of the South African zef subculture is necessary. The polarizing nature of Die Antwoord’s music isn’t really all that surprising the group’s offensively aggressive style is unquestionably abrasive and learning more about the group seems to incite either admiration or rage, but never anything in between. Joe had just discovered a really wild South African rap group and was all about it. It was a cool, but sunny Indiana day when I walked into the house where my friends Adam and Joe were living. WARNING: MOST OF THE MUSIC IN THIS POST FEATURES DISTURBING OR OFFENSIVE CONTENT. The upside is that this isn’t always a bad experience, as evidenced by the game-changed extra-strength weirdness that is Die Antwoord. While I would not count myself as such and hope that people of this ilk eventually come around, sometimes hip-hop is scary and offensive and inaccessible. These people think that rap music is generally scary, offensive, or just inaccessible. There are some people in this world who just don’t ‘get’ hip-hop.
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